Mast General Store

The Mast General Store and Mast Store Annex are two of Valle Crucis’ most famous attractions and a must-stop for many visitors to the area. The historic, old store is a great place to tour, and the famous Candy Barrel is every child’s delight. Stay in one of our cozy and accommodating Valle Crucis Cabins. Choose from our many Valle Crucis Vacation Rentals, the very best NC Mountain Rentals in the area, and you’ll be just a short drive from the Valle Crucis Horseback Riding Spots, the Valle Crucis Conference Center and the Mast General Store. Vacation with us and stay just a short distance from the spectacular NC Ski Resorts, Grandfather Mountain, the Blue Ridge Parkway, and all of the fun attractions in the North Carolina High Country.

The Mast General Store was built in 1882 by Henry Taylor and was opened in 1883. Henry operated a much smaller store across the road before deciding to build a grand, new structure. In 1897, half of the store was sold to W.W. Mast, a well known pioneer settler that had come to the valley. From this time until 1913, the store was called Taylor and Mast General Store. In 1913, the remaining portion of the store was purchased from Taylor and sold to W.W. Mast and from then on it became known as the Mast General Store. For the next 60 years, the store was owned and managed by the Mast Family.

During this early period, the store carried all of the items that the Mast's neighbors and pioneer friends might need. You could buy everything from plows and farm equipment to cloth, cradles and caskets. A popular community saying during this time was “If you can’t buy it here, you don’t need it”. Mast extended credit to all who needed it in the community and often, payments were made with barters or trade.

Today, John and Faye Cooper own and manage the Mast Store in Valle Crucis after purchasing it in 1980. The couple restored and reopened Mast General Store and the store has again regained its reputation as “the place that has everything”. The Mast operation experiences growing popularity and has expanded to include several new stores. The Annex was opened in 1982, the Old Boone Mercantile was opened in 1988, and the little Red Schoolhouse opened in 1989. This followed with several Mast store’s opening up in Waynesville (1991), Hendersonville (1995) and a store in Asheville (1999). Mast Stores have also opened up outside of North Carolina and include a store in Greenville (2003) and Knoxville TN (2006)
 
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